Syllabus

Introduction

Objectives

Section 1: Environmental Opportunities and Threats

Introduction

1.1 The organisation and its environment

1.2 Environmental analysis

Summary

Section 2: Social Environment

Introduction

2.1 Demographics and organisations

2.2 Social structures and behaviour patterns

Summary

Section 3: Economic Environment

Introduction

3.1 Macroeconomy and governments

3.2 Industrial environment

3.3 Changing economic policies

Summary

Section 4: Political Environment

Introduction

4.1 Politics and power

4.2 International business environment

4.3 Environmentalism and social responsibility

Summary

Section 5: Technological Environment

Introduction

5.1 The new industrial revolution

5.2 New products and processes

Summary

Course Review Activity

Course Summary

References

Recommended Reading

Tutor Marked Question Paper