Syllabus

Introduction

Objectives

Section 1: Stakeholders

Introduction

1.1 Who and what are stakeholders?

1.2 Conflicting interests

1.3 Stakeholder power

Summary

Section 2: Market Forces

Introduction

2.1 Industry life cycle

2.2 Porter's five forces

Summary

Section 3: Conducting an Environmental Analysis

Introduction

3.1 Monitoring the environment

3.2 Using environmental information

Summary

Section 4: Change and Competitive Advantage

Introduction

4.1 Responding to the PEST environment

4.2 Responding to the competitive environment

4.3 Implementing change

4.4 Future trends

Course Review Activity

Course Summary

References

Recommended Reading

Tutor-marked Question Paper