Syllabus

Section 1: Data type and preparation


Data types


Categories of measurement


Data manipulation


Summarisation of data


Section 2: Hypothesis testing


The normal distribution and standard scores


Confidence intervals


Hypothesis tests


Chi-square analysis

 

Section 3: Bivariate analysis


Bivariate analysis


Correlation


Simple regression

 

Section 4: Multivariate techniques


Use of multivariate techniques


Using multivariate techniques


Linking techniques in analysis of market research data