Section 1: Data type and preparation

Data types

Categories of measurement

Data manipulation

Summarisation of data

Section 2: Hypothesis testing

The normal distribution and standard scores

Confidence intervals

Hypothesis tests

Chi-square analysis


Section 3: Bivariate analysis

Bivariate analysis


Simple regression


Section 4: Multivariate techniques

Use of multivariate techniques

Using multivariate techniques

Linking techniques in analysis of market research data