Syllabus

Introduction


Objectives

 

Section 1: Management

 

The role of managers

 

Corporate v Functional Management

 

Section 2: Marketing

 

Towards a definition

 

Customers and consumers

 

Wants and needs

 

Marketing as a bridge

 

Section 3: Marketing in Management

 

Managing change

 

Policies, strategies, tactics and controls

 

Objectives

 

Corporate marketing

 

Specialised training

 

Section 4: Functional Marketing

 

Marketing's mixes

 

Planning

 

Marketing research

 

Summary

 

Tutor-marked Question Paper

Sample Course Materials

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