Section 1: Management


The role of managers


Corporate v Functional Management


Section 2: Marketing


Towards a definition


Customers and consumers


Wants and needs


Marketing as a bridge


Section 3: Marketing in Management


Managing change


Policies, strategies, tactics and controls




Corporate marketing


Specialised training


Section 4: Functional Marketing


Marketing's mixes




Marketing research




Tutor-marked Question Paper

Sample Course Materials

Please click on the logo below to view a few sample pages of the course materials we provide. Whilst this is only a few sample pages, we do hope that it will give you some idea of the quality of the materials we provide. If you have anymore queries in relation to the course materials, please feel free to contact one of our friendly course advisors who will be more than happy to deal with any queries that you may have.

Sample Course Materials Click to View