Syllabus

SECTION ONE - MARKETING ORIENTATION

Unit 1: Marketing and the Marketing Concept

Unit 2: Marketing and the Business Environment

SECTION TWO - STAKEHOLDERS AND SOCIAL RESPONSIBILITIES

Unit 3: Stakeholders and Marketing Communications

Unit 4: Responsibility to Society

SECTION THREE - ANALYSING THE MARKET

Unit 5: Competitive Position

Unit 6: Types of Data

Unit 7: Survey Planning

Unit 8: Analytical Techniques

SECTION FOUR - THE COMPETITIVE PROCESS

Unit 9: Market Features

Unit 10: Strategies

Unit 11: Market Structures

Sample Course Materials

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